“If you get them the same thing from France for 20 euros and put a price tag of LE1,000 on it here, they will buy it.”
In reinventing heritage and authentic artistry as a modern design trend, the talents behind Egyptian fashion brands have been prompted to explore their roots as a means of sourcing inspiration.
Some pointers for where to get well-made, interesting gifts in Cairo.
Spring is looking promising for t-shirt illustration brand "UNTY" (pronounced “unity"). Founders Omar Mobarek and Mostafa Tarek have big plans for this collaborative project, which seeks to incorporate art, film, music and fashion.…
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